NewsFlash DOES NOT Replace QR Codes

Posted on: April 25th, 2012 by Matt 3 Comments

Watch the video below to learn about NewsFlash, and see my rant below it.

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This morning I wake to all these blogs featuring MIT’s new project NewsFlash. Very cool project, don’t get me wrong, the problem I have is blogs like The Verge headlines “NewsFlash Replaces QR Codes”. First of all, NewsFlash is only detected by light, from electronic devices. It can not be printed, so what are you supposed to do with print material? It is very irresponsible, and unintelligent to not realize how NewsFlash simply can not replace the QR code. Sure, in the future we may not have print, and everything will be digital, not arguing that, but that is obviously some time away, and QR codes are here to stay until print is dead. That also brings me to my next point, if its digital, why would I scan it with my phone, wouldn’t a simple link do fine? Why would I scan something from my phone, thats on a ipad? I would rather have a link to more content please. Cool technology, but very stupid implementation, and comparison to QR codes. Give thoughts.

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Tags: marketing, MIT, mobile, mobile marketing, mobile sites, newsflash, qr code, qr codes, qr marketing

stevecbriggs

Right on Matt! I totally agree – cool technology, but entirely different applications than QR Codes.
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joe

I don’t know that I would scan something from MY phone from MY ipad, but I might scan something from MY phone from YOUR ipad or a HDTV monitor displayed in the mall. I was at the LA Car Show last year and there were ipads (digital brochures) everywhere. Print isn’t dead, but maybe it’s not so stupid….

NewsFlash DOES NOT Replace QR Codes

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