Video Is Conquering Mobile
Video Is Conquering Mobile, or you could say mobile is conquering video, either way, both mobile, and video are benefiting from each other. But no more then the actual people combining the marketing forces. A report from Ooyla in November 2012 found that the amount of video being watched on mobile devices has grown 5.4 percent. This is a 64 percent jump from April 2012 mobile video consumption, which was 3.29 percent. The figures are small, yes, but the growth is astounding, and does not show any signs of slowing. The high increase in mobile videos, have tablets to thank, tablets alone in September accounted for almost as much video consumption as mobiles and tablets collectively did in April.
Some maybe reading this like, who cares, everything about mobile is increasing, as mobile popularity increases, but from a marketing perspective, this is the perfect storm. Mobile devices are increasingly becoming the perfect tool for marketers, because mobile phones are personal, and owners never leave their phones out of reach, creating the ultimate marketing channel. Video has been the #1 generator for a call to action from viewers since its invention, so imagine combining a video on a mobile page, instructing viewers to do what? CALL TO ACTION! And no other device is easier then a phone, to tap, and make a call of action, whether that be a phone call, email, like, or share. Video views on mobile devices will continue to skyrocket, because people love watching videos, and marketers love people, watching their videos, because videos increase sales.
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