It’s hard to think of a industry with more competition then the food and hospitality industry. So many places to choose from, and so much variety, restaurants need to one up their competition whenever they see the opportunity. By tapping into the mobile market, restaurants can do just that, here are some great examples. 1.…Details
The business card has come a long way since its birth in the 17th century. What started off as a way to announce the impending arrival of aristocrates in European towns, has grown to become a fundamental part of exchanging information and leaving a lasting first impression. In fact, most budding entrepreneurs first investment is…Details
Bicycle brand playing cards, has developed a new game style played with ‘Jacked Up’ decks in which some of the cards have QR Codes. The decks will be available in April for the classic games of Solitaire, War and Hearts. When you scan the QR codes using the Bicycle QR app, it changes rules to the game, putting a cool spin on the classic card games. The card decks will also include a snazzy phone stand, as seen in the video below!
Over the past weekend we decided to take a trip to Home Depot to pick up a few plants with the hope that we could add some life and oxygen to our small city studio. Upon arriving in the gardening section I was pretty surprised to find that Home Depot seems to be one of the few companies using QR codes to their fullest potential, and in the gardening section nonetheless.
Upon scanning the codes the user is taken to a mobile friendly website that is specific to each plant. The mobile site contains a plethora of information geared towards educating the consumer about the plant and how to care for it. I found this particularly helpful as I don’t have much of a green thumb and tend to have pretty bad luck with keeping plants alive.
This is just another great example of QR codes being put to good use. I gained helpful insight into the product that I had purchased and in exchange I will continue to scan and engage with Home Depot QR codes.Details
In 2011, Smartphone shipments topped PCs for the first time ever, by 73 million units, according to figures published by research firm Canalys on Friday. If you were questioning the popularity of the smartphone, just thinking it was a niche product, this is a huge wake up call. Last year a total of 487.7 million smartphones were shipped. Only 414.6 million PCs, which include tablet PCs, shipped. That’s a 62.7 percent increase on shipments of smartphones over 2010.
This is all Apples fault! They are the ones killing the PC, with 37 million iphones sold in the fourth quarter alone, the PC is looking like it will need a hail marry touch down to comeback.
“In the space of a few years, smartphones have grown from being a niche product segment at the high-end of the mobile phone market to becoming a truly mass-market proposition,” Canalys VP Chris Jones said. “The greater availability of smartphones at lower price points has helped tremendously, but there has been a driving trend of increasing consumer appetite for Internet browsing, content consumption and engaging with apps and services on mobile devices.”
To be real, the smartphone industry is just beginning, we have to also take in the fact that people do not replace PC’s every year or two like they do with phones. Regardless, smartphones are becoming easier and easier to come by as they get less expensive, and more available to everyone. The tides have turned, and the entire world, is now going mobile.Details