Archive for the ‘Food for thought’ Category

6 Ideas For Restaurants

Posted on: March 13th, 2012 by Matt No Comments

It’s hard to think of a industry with more competition then the food and hospitality industry. So many places to choose from, and so much variety, restaurants need to one up their competition whenever they see the opportunity. By tapping into the mobile market, restaurants can do just that, here are some great examples.

1. Branded QR Code: 90% of People say they are more likely to scan a custom branded QR code then a black and white one. Having a QR code look like a pizza, burger, or simple logo of the restaurant can get people interested in scanning the QR code.

2. Games and Entertainment: Waiting at a table for service or a meal can come with awkward silences, so I recommend having a QR code on a coaster, or menu that people can scan, and play a game or trivia of some sorts. Have fun, and be creative to interact with guests.

 

3. Mobile landing page:  Having a QR code link to a mobile friendly page is a absolute must of course, but it’s what on the landing page that is important.  I always recommend video, with call to action links to social sites, maps, coupons and menu.  Video’s are very effective to capture interest and emotions, and making it easy for guests to make a reservation is also key, and easily done with open table.

4. Coupon:  The number one reason why QR codes are scanned are because of coupons, and mobile coupons are 10 times more likely to be redeemed.  Everyone loves a good deal, and now a days, a lot of people end up eating at the restaurant where they have a coupon for, or they know of a daily special.  Having a QR code linking to a coupon can be the deciding factor on where to eat.

5. Feedback:  On a receipt, or flyer the guest are given on the way out can have a QR code that quizzes dinners on how well their experience was.  This is effective because the guest can 100% anonymously express their opinions, which then helps management create a better dinning experience.

6. Payment:  This is the restaurants favorite part, making payment easy.  Imagine guests paying, and ordering through their phone before even arriving to the restaurant.  I can imagine, and I imagine that would be amazing if more restaurants implemented these strategies.

Mobile Business Card Sites Trump vCards

Posted on: March 6th, 2012 by freeman 2 Comments

The business card has come a long way since its birth in the 17th century. What started off as a way to announce the impending arrival of aristocrates in European towns, has grown to become a fundamental part of exchanging information and leaving a lasting first impression. In fact, most budding entrepreneurs first investment is a nice set of quality stock business cards. But the Business card is on the brink of another major evolution, one that will see the fusing of print (for now) and technology. We’ve already started to see this happening with the onslaught of QR code enhanced business cards in the last year and it’s our belief that we have only reached the tip of the iceberg. For example, we are now seeing business cards that brandish custom QR codes that instead of displaying vCard data, lead the user to a mobile business card site where they can see an image of the person, save their contact info, or even visit their social profiles. This makes your business card far more useful and engaging, making the time you spend networking and passing out business cards that much more worth it!

Below you can see a vCard data display versus a mobile business card site.

QR Codes Change The Way We Play Cards

Posted on: February 22nd, 2012 by Matt 2 Comments

Bicycle brand playing cards, has developed a new game style played with ‘Jacked Up’ decks in which some of the cards have QR Codes.  The decks will be available in April for the classic games of Solitaire, War and Hearts.  When you scan the QR codes using the Bicycle QR app, it changes rules to the game, putting a cool spin on the classic card games.  The card decks will also include a snazzy phone stand, as seen in the video below!
 

QR Codes Make Gardening Simple

Posted on: February 16th, 2012 by freeman 1 Comment

Over the past weekend we decided to take a trip to Home Depot to pick up a few plants with the hope that we could add some life and oxygen to our small city studio. Upon arriving in the gardening section I was pretty surprised to find that Home Depot seems to be one of the few companies using QR codes to their fullest potential, and in the gardening section nonetheless.

Upon scanning the codes the user is taken to a mobile friendly website that is specific to each plant. The mobile site contains a plethora of information geared towards educating the consumer about the plant and how to care for it. I found this particularly helpful as I don’t have much of a green thumb and tend to have pretty bad luck with keeping plants alive. Hopefully with the help of these QR codes we can keep all our new green friends alive and healthy!

This is just another great example of QR codes being put to good use. I gained helpful insight into the product that I had purchased and in exchange I will continue to scan and engage with Home Depot QR codes.

Smartphone Shipments Top PC's For First Time Ever

Posted on: February 8th, 2012 by Matt 1 Comment

In 2011, Smartphone shipments topped PCs for the first time ever, by 73 million units, according to figures published by research firm Canalys on Friday.  If you were questioning the popularity of the smartphone, just thinking it was a niche product, this is a huge wake up call.  Last year a total of 487.7 million smartphones were shipped. Only 414.6 million PCs, which include tablet PCs, shipped. That’s a 62.7 percent increase on shipments of smartphones over 2010.

This is all Apples fault!  They are the ones killing the PC, with 37 million iphones sold in the fourth quarter alone, the PC is looking like it will need a hail marry touch down to comeback.

“In the space of a few years, smartphones have grown from being a niche product segment at the high-end of the mobile phone market to becoming a truly mass-market proposition,” Canalys VP Chris Jones said. “The greater availability of smartphones at lower price points has helped tremendously, but there has been a driving trend of increasing consumer appetite for Internet browsing, content consumption and engaging with apps and services on mobile devices.”

To be real, the smartphone industry is just beginning, we have to also take in the fact that people do not replace PC’s every year or two like they do with phones.  Regardless, smartphones are becoming easier and easier to come by as they get less expensive, and more available to everyone.  The tides have turned, and the entire world, is now going mobile.

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